About Tara
Tara West is an award-winning fashion stylist, lifestyle blogger, podcast co-host, and on-air style expert who serves clients all over the country, from Boston to NYC to L.A. Tara is a pro in her field, having gotten her start in 2011 after leaving a successful practice as a psychotherapist, she set out to create exclusive shopping events tailored to customers' needs.
12 years later, Tara is best known for her personalized wardrobe consults and dressing clients for red carpet and black tie events, media, and editorial shoots. With her astute sense of style and knack for knowing how to dress for confidence, Tara creates effortlessly fashionable and wearable looks that are easy to emulate for the everyday woman.
Tara has amassed an enviable roster of designer relationships over her years of service and has been featured in some of the industry's top media outlets, such as InStyle, People, Bustle, Today, Wall Street Journal, Boston Magazine, NBC10, and was named the Best of Boston's 2023 winner for Best Personal Stylist.
Styling Services
Tara is known for her ability to bring out the best in her clients by putting them at ease and into the perfect outfits for whatever the occasion or lifestyle needs.
She draws from a deep local and national network of brands and boutiques for her personal shopping and styling services and is highly regarded by all the top brands and department stores. Tara's calm approach focuses fully on you - your style, your personality, your budget, and your timeline.
Tara works both in person and virtually, at your preference.
Editorial
In addition to shopping for individual clients, Tara also specializes in editorial and lifestyle photoshoots in the greater Boston area. Whether it be styling on the rooftop of the Seaport Hotel at sunrise, under the Zakim Bridge in the snow, or amongst the brownstones of Beacon Hill, Tara's styling services complement any editorial shoot. Some of her most celebrated shoots include styling for Hogger & Co., Bash Studio, and Ashley O'Dell Photography Services.
Speaking & Consulting
Through many years of building her presence as a lifestyle influencer, stylist, and content creator, Tara has been asked to moderate and be a part of expert panels covering style, fashion, and social media. Her knowledge and ability to lead discussions in front of large audiences have given her another platform to share her expertise.
In addition, Tara and her co-host Jill produce a thrice-weekly podcast, Shorts with Tara & Jill, where they cover business, fashion, strategy, and style in a bite-sized format.
Content Creation
When you work with Tara and her team on content creation the experience and results are impressive. Tara’s design, vision, and creativity result in beautiful videos, photography, and content that can be spread amongst various social media channels. Your brand is clearly identified and targeted for your market and clientele.
Tara has also worked closely with lifestyle brands on brand identity, social media strategy, and content strategy and creation. She has helped and directed campaigns for both small and large companies like Blue Monarch Skincare and Neiman Marcus Boston.