As a Boston insider, I couldn’t resist stepping into Trinny London’s new pop-up on Newbury Street and it exceeded every expectation. The space at 115 Newbury is a six-month immersive beauty experience that brings the idea of “personalized beauty” to life. From the plush seating and elegant displays to the warm welcome from expert advisors, every detail felt curated and thoughtful. My favorite touch? The one-on-one beauty appointment, fully redeemable toward your purchase, which makes it the perfect way to explore shades and color matching without any guesswork or pressure.

The Trinny London Experience

What struck me most was how the brand has tailored the experience to our customer needs and interests. The staff intuitively understood our love of clean skincare, efficient routines, and makeup that seamlessly transitions from day to night. Unlike so many cookie-cutter brand activations, this one felt genuinely in sync with the local lifestyle. I chatted with fellow fans who had admired Trinny London online for years but never had the chance to try it in person, and the opportunity to swatch and receive personal advice made all the difference.

The Innovative Match2Me Program

The highlight of the visit was discovering Trinny London’s innovative Match2Me program. This digital tool builds a beauty profile based on your skin tone, hair and eye color, and skin concerns, then recommends makeup shades and skincare tailored to you. At the pop-up, advisors use Match2Me as a starting point, refining recommendations on the spot. I even found a “skin perfector” shade and left with a magnetic stack of cream-based pots for complexion, cheek, and eye color which is so smart, minimalist, and perfect for travel.

Book Your Match2Me Session Now!

Match2Me isn’t just convenient; it’s transformative. By eliminating shade confusion, it takes the guesswork out of shopping and creates a truly holistic beauty experience. It empowers you to learn what works for your skin now, while staying flexible as your skin changes with seasons and lifestyle. Pair that with Trinny London’s chic products, no-pressure service, and cozy Newbury Street setting, and you have a beauty destination that feels both indulgent and practical. If you’re in Boston, book a Match2Me session, you’ll leave with new favorites, fresh confidence, and a little extra swagger for your everyday routine.